Sonia Rykiel to design for H and M
September 29, 2009 by warrior
Sweden fashion clothing group H&M announced on Monday that French fashion designer Sonia Rykiel will design clothing and lingerie for the store’s northern winter and spring collections.
“Sonia Rykiel will be the next designer invited for winter 2009 and spring 2010,” Hennes & Mauritz said in a statement.
A collection of lingerie will be launched on December 5 in 1,500 H&M stores, representing the vast majority of its stores worldwide, said the Swedish group. The collection will also be sold in the French designer’s shops, it added.
A second spring collection of knitwear for women and children will appear in 250 H&M stores on February 20, the group said.
“Sonia Rykiel is a true fashion icon who invented a signature style combining femininity, Parisian chic and modernity, as well as clothing that is practical, comfortable and wearable,” said Margareta van den Bosch, responsible for design at H&M, in the statement.
The Swedish inexpensive clothing chain has for several years teamed up with renowned fashion designers such as Karl Lagerfeld and Stella McCartney or popular artists like Madonna and Kylie Minogue who design or give their names to collections.
Founded in 1947 in Sweden, H&M ranks third in the world in clothing store sales behind America’s Gap and Spain’s Inditex group, which owns Zara.
French designer Sonia Rykiel, who opened her first store in 1968 in Paris, has become known especially for her line of tight-fitting knitwear.
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